"Here's a completely honest description of what we've seen on the business development front. (Note that we're excluding all non-business reaction to the blog. The blog has caused us to be quoted in the legal and popular press, generated speaking and writing engagements, and the like. We're talking here only about new retentions that we can attribute directly to the blog.)
We're leaving open the possibility that blogging may be an effective business development tool over time, when used in conjunction with other tools. Thus: Giving one talk is unlikely to generate business; giving one talk a month for five years is more likely to work. Writing one article is unlikely to generate business; writing one article a year for twenty years is more likely to work. Blogging for a couple of years (by itself) may not generate business; blogging over time, while also giving talks, writing articles, and never dining alone, may be more effective. But it's awfully hard to run a controlled experiment of that hypothesis.What's our advice? Same as it's always been: Blog for pleasure; blog to stay abreast of your field of law; blog to influence the public debate; blog to raise both your firm's and your personal profile in a your legal niche."